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Have you seen the
Plymouth Good Food Map ?
Food Plymouth have produced a new Plymouth Good Food Map listing Plymouth’s restaurants, and other eateries, serving local food with clear details about where it comes from. The new map is free of charge and is available from information points around the City and from all of the outlets listed. If you would like to receive copies for your business or organisation please email your request and address to: firstname.lastname@example.org
The restaurant scene in Plymouth is increasing in both choice and vibrancy. According to the Plymouth Public Food Register, hospitality and eat out businesses represent approximately 37% of the food sector.
Restaurants, pubs, cafes, takeaways and other eateries are vital participants in Plymouth’s local economy, social dynamism and food culture. Their role is essential in helping Plymouth to both thrive and ensure the future health and well-being of the people who live here.
However many local food and drink businesses are under pressure eg. 36 pubs are closing every month. According to a report from the New Economics Foundation, “while DEFRA claims that it wants to ensure that consumers “can choose, and afford, healthy, sustainable food” independent sandwich bars and cafes are facing increasing pressures that prevent them from providing healthy or sustainable products. This is down to their reliance on a very small group of major wholesalers, combined with competition from fast food giants who are able to undercut costs throughout their supply chains.” Therefore it is vital that we work together to support the viability of local food businesses.
Restaurants and other eat out businesses can be a great lever to increase the availability of local food into Plymouth. As they represent both the demand (for producers, wholdesalers and/or processors) and the supply (for customers). Thus, they can help to support the local food sector, providing a marketplace for producers and promoting the culture of local food among the city, both within the local population and visitors.
They are also a great source of employment in the city. According to the Plymouth’s economic review, while the catering and hotel sector represented 3.4% of Plymouth’s GVA, it employed 4.8% of the total employees in Plymouth.
Through the DEAL programme, Food Plymouth are working to help restaurants and other caterers in Plymouth source more with local food. In March 2013 we hosted the first ever Food Plymouth Expo in the Guildhall, a new local Plymouth trade show to link producers and suppliers with buyers in the City. Various other projects which will also contribute to this are:
An LM3 study: Studying the economic impact of restaurants on the local economy.
The New Economics Foundation has developed a tool to estimate the impact of independent businesses on the local economy: this is called the ‘local multiplier effect’ or LM3. It studies the local multiplier effect on 3 stages: the money held by the business (its turnover), the money it spends in the local economy, and the amount of this money which is re-spent in the local economy. The result of the LM3 calculation offers a LM3 score, which we can compare with other businesses’ score. For example, the New Economics Foundation proved every £1 invested in local sourcing for school meals in Plymouth generates a further £0.85 of economic activity. In some cases, local spending can generate up to three times the amount that has been first invested in the local economy.
To get a better understanding of the impact of restaurants in Plymouth on the local economy, we are now studying the LM3 score of a few restaurants in the city. This research is ambitious and relies on the full contribution of the participating businesses, as well as the involvement of the staff members and suppliers. So whilst the objectives are ambitious we really hope that through this study we will be able to share some valuable research around the contributions local restaurants make to the local economy through sustainable sourcing policies.
11 July 2013 ‘A Recipe for Success’ – A free restaurant marketing event
Food Plymouth and the Soil Association invite Plymouth restaurateurs, chefs and other caterers to attend a free marketing event at the Marine Aquarium from 3-6pm on 11 July.
Mitch Tonks, award winning chef and food writer, who is opening his new Rockfish restaurant in the Barbican later this month, will be sharing his practical insights and experiences using provenance and sustainability to develop a competitive advantage.
Speaking about the event, Mitch said, “Sustainability has become the buzz word in restaurants and retail but often it is just confusing for consumers, it is really important that those of us in the trade take on and understand the constantly changing issues and advice so that we can present a clear picture to consumers and help everyone to enjoy the great seafood that we have with a clear conscience. It is great to work with Food Plymouth and the Soil Association who play a key role in helping get the right messages out there.”
Local social media specialist Ash Mashhadi of inplymouth.com will also be on hand to share his expertise on developing effective social media tools for your business.
Ash said, “Social media is a now a vital part of any restaurant’s marketing efforts. The food and drink industry is so important to Plymouth’s economy that its success is at the heart of everyone else’s prospects for success too. That’s why this Food Plymouth event is timed perfectly. We’ll be covering powerful techniques for using social media that can attract diners and turn them into vocal ambassadors for your venue.”
Organiser Traci Lewis, Food Plymouth Coordinator said, “The event will provide practical marketing advice with discussions around provenance and sustainable sourcing. There is also an opportunity for restaurants to get registered on an exciting new Plymouth Good Food Map which will help with marketing their business to both residents and tourists.”
Get your restaurant on the local food map!
More and more people are interested in knowing where their food comes from. When they go out for a meal, provenance of the food may well guide their choice of restaurant. This is why we are creating a map of restaurants, who are signed up to the Plymouth Food Charter and are sourcing from local producers. It will be a great marketing tool for those restaurants who are committed to local and sustainable sourcing! As it will help customers interested in local food find out where they can enjoy both a delicious and sustainable meal. For more information contact email@example.com
IF YOU ARE A CATERER COMMITTED TO PROMOTING HEALTHY EATING AND RECONNECTING PEOPLE WITH LOCAL FOOD
PLEASE DO SIGN UP TO THE FOOD PLYMOUTH CHARTER … PLEASE CLICK HERE.
 There are 821 hospitality and eat out businesses registered in the total of 2227 businesses and organisations of the Plymouth Public Food Register.